Adoption Analysis

Updated 2 weeks ago by Michael Alon

Overview

You built it. Did they come? More importantly, did it influence revenue?

With Feature Adoption Analysis, you can discover the features that impact revenue and customer lifetime value. Spot adoption trends across customer segments with the ability to slice and dice by user and account level attributes.

Analyzing feature adoption

  • Understand feature adoption and revenue attribution of a new feature / module
  • Identify up-sell opportunities based on adoption depth and breath
  • Spot adoption trends across customer segments with the ability to slice and dice by usage and CRM data
  • Measure the adoption success rate with a given cohort

Measuring leading features for a given cohort

Using usage data associated with your CRM data you can now measure usage trend based on different personas, the stage in the customer lifecycle and CRM data.

Understanding Adoption Success Rate

Gainsight PX measures each module or feature adoption rate comparing the active cohort who used the designated feature vs. the same active cohort who didn't, to help you understand the true potential of your feature adoption.

Focusing on modules and key features

Gainsight PX aggregates and presents you the data trends based on the way you modeled you product tree in order to surface relevant data without the need to collect dozens of tagged features

Clicking on a module will lead to the underlaying features

Measuring distinct users and accounts

Events will surface overall trends but measuring unique users and unique accounts will help you filter out the noise and surface more focused results

Measuring Top Accounts, Locations, Devices and Top Features

Grouping by features, accounts, location or devices will surface the top ones based on the selected metric

Select Group by Features

Allows you to see net top feature usage trends

Use Global Context Rules as Filters

You can use the Global Context APIs as rules in the Adoption report. This enables you to easily access data from  multiple Gainsight PX products in a single Adoption report. To use Global context APIs as filter rules, you must first set the Global context for the required event. You can use a Javascript API to set the Global context. To learn more about how to accomplish this, refer to the Use Global context API article. 

Once you set the Global context for your events, the Global context rules are displayed under the Global Context tab of the Adoption report.

Apart from using the Global Context rules for filtering data, you can also use them to group your data, by selecting the required global context rule in the Grouped by drop-down menu. Global context rules are displayed under the Custom section.

Business Use Case: Consider that you sell your product in three geographic locations, APAC, EMEA, and middle east. You have created three products in your Gainsight PX subscription, to track the sales in each of the three locations. On your Website, you have “Place Order” button which the customer clicks while placing an order (assumption is that number of clicks is equal to number of sales). You have created events to track the number of times this button is clicked in all three products.

You can now set global context and view the Sales in a particular geographical area, from any of your Gainsight PX product. You need not switch from one product to another. Also, you can use Grouped by option to get a comparative report of sales in each of the three geographical locations.

To learn about all frequently asked questions, refer Analytics FAQs article.


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